Free spiritsĪlcohol-free elixirs and zero-proof canned cocktails feature complex flavor profiles, sophisticated packaging and, in some cases, cannabis or adaptogens to provide a boozeless buzz. Tapping into consumer demand for energy, several snack bar brands include caffeine in recipes for an extra boost.
The BAD Tea Co., Los Angeles, shared its “extra-caffeinated” ready-to-drink teas with L-theanine. Rambler energy drinks are caffeinated with yaupon, a native North American plant recently named by Whole Foods Market as a trending ingredient. Hiyo, billed as a “social tonic,” is a sparkling seltzer blending ashwagandha, L-theanine, lion’s mane, cordyceps, ginger and turmeric. Several formulations incorporate L-theanine, an amino acid in green tea, as well as herbs and mushrooms linked to stress reduction. Many brands exhibiting at Expo West presented functional beverages positioned to deliver benefits ranging from hydration, energy, relaxation and more. “These big-picture trends exist on a continuum, and Natural Products Expo West offers a front-row seat to observe their evolution.” “It’s always tempting to zero in on the year’s hottest innovations or the latest go-to ingredients, but it’s important to recognize that these trends are reflections and manifestations of the much broader cultural forces that are truly driving today’s natural products industry,” said Jessica Rubino, vice president of content at New Hope Network, which produces the Natural Products Expos.
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